On April 24th 2013 the Rana Plaza building collapsed killing 1,134 people. The tragic reality of the oppressive conditions of the modern day clothing was revealed to western consumers.
The outrageous injustice stuck with us and so we decided to go all in on ethical clothing.
We gave away all our clothes and built a new wardrobe from scratch.
Learning first-hand about the challenges of buying in line with our values, we completed a successful crowdfunding campaign to launch our own fair trade company called Visible Clothing.
In 2015 we acquired a 14 year-old fair trade factory based in Dharamsala, India.
We'd been impressed by the quality of their production and wanted to own our own factory so that we could have a larger impact on the emerging conscious production sector.
Over the last 4 years, we have worked on implementing and maintaining our fair trade ethos.
The factory produces for our own in-house brand Eternal Creation as well as production orders for new and emerging brands. We enjoy working and partnering with other values driven consumers and aim to be impactful for everyone involved.
We are constantly trying to find effective ways to address some of the biggest challenges in the clothing sector especially regarding the environmental consequences of our consumer decisions.
Our zero waste philosophy exemplifies this approach, ensuring that all fabrics that enter our factory leave in a variety of products even down to the cotton threads being made into pulp for paper.
For more information please visit Visible Clothing
Andy Showell-Rogers and Andy Lower